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Then there's the Director of product, Kevin Poulton, who joined MyWhoosh to spearhead the creation of a virtual cycling experience that encompasses all aspects of riding, including competition, community, and structured training, into an effective fitness plan. Currently, as director of e-sports, Fraser brings his depth of experience to MyWhoosh to lead the journey into the active pursuit of the virtual racing sector of the market.
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Fraser is among over 100 employees, primarily based in their Masdar City, Abu Dhabi headquarters. He helped develop Zwift's e-sports offering, including the delivery of the first in-venue e-racing event directly supported by Zwift. The team is headed up by Jacob Fraser, who served as Senior Manager of Brand Experience at Zwift for over three years.
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